Step 7 of 11

Value Research in a PTAM: collecting and treating samples

Value research is the heart of the comparative method: the systematic collection of data on properties similar to the subject, available on the market or…

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Value research is the heart of the comparative method: the systematic collection of data on properties similar to the subject, available on the market or recently transacted.

Where to collect samples

  • Online real estate portals.
  • Agencies and brokers active in the area.
  • Databases of transactions registered at the registry office.
  • Direct contact with owners and advertisers.
  • Auctions and other forms of sale.

Treating the data (homogenization)

After collection, samples undergo homogenization — adjusting the differences between the researched properties and the subject. The main adjustment variables:

Location Built and private area Standard and condition Bedrooms and parking Time on market

Unit values and range

Values are converted to a unit value (price per m²) that allows direct comparison between properties of different sizes. From the samples, you compute the simple average, the weighted average (weights based on similarity) and the value range (minimum and maximum consistent with the market).

Value variation: it is accepted practice to consider a percentage variation — generally ±15% — around the central value, reflecting the natural dynamics of real estate negotiations.

Do this step in practice, with the PTAM ready at the end

Valor 360 guides every stage of the PTAM under NBR 14653: it finds comparables, adjusts them, maps the surroundings and delivers the report as a PDF ready to sign.

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All steps of the guide

  1. Introduction · Introduction
  2. Step 1 of 11 · Cover & Identification
  3. Step 2 of 11 · Requester & Purpose
  4. Step 3 of 11 · Property Details
  5. Step 4 of 11 · Technical Features
  6. Step 5 of 11 · Infrastructure & Location
  7. Step 6 of 11 · Market Analysis
  8. Step 7 of 11 · Value Research
  9. Step 8 of 11 · Value Definition
  10. Step 9 of 11 · Methodology
  11. Step 10 of 11 · Appendices & Documentation
  12. Step 11 of 11 · Signature & Responsibility
  13. Tools · PTAM Tools

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